May 17
5
Digital Marketing News: Power of Brand Affinity, Digital Ad Revenue Beats TV & Instagram Influencers
Consumers Connecting with Companies and the Power of Brand Affinity [Infographic] A new infographic reveals the top reasons why consumers feel connectied with brands and the results are telling. Affinity comes when consumers feel that a brand cares about people like themselves, and when the company is run by people like themselves. Social Media Today Desktop and Mobile Ad Revenue Surpasses TV for the First Time The IAB reports that in 2016, for the first time, desktop and mobile advertising revenue surpassed TV advertising revenue
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Digital Marketing News: Power of Brand Affinity, Digital Ad Revenue Beats TV & Instagram Influencers